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NEW YORK Pepperidge Farm has tapped the advertising division of Altlanta consultancy BrightHouse to develop creative ideas on the Goldfish brand snacks, the client confirmed.
BrightHouse previously handled a strategic consulting project for the client and the ad assignment was an outgrowth of the strategic work, said Nan Redmond, director of corporate and brand communications at Pepperidge Farm. “We’re looking forward to reviewing the creative work that’s forthcoming from BrightHouse and future decisions will be made after that,” Redmond said.
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