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NEW YORK Tierney Communications looks to lure fans of upper crust pastries to Miel Patisseries with a print and outdoor campaign for the bakery and chocolatier founded by celebrated Philadelphia pastry chef Robert Bennett.
The campaign, which targets women already patronizing Miel, is the first since Tierney took on the account less than a year ago, said agency vice president and associate creative director Terese Zeccardi. “We have a lot of clients in common. That’s how we came to know him,” said Zeccardi about the Philadelphia shop’s relationship with Bennett.
Bennett’s
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