Broadband Key To AOL Reorg

America Online restructured last week to reflect the growing influence of broadband on its business and to advance the strategy of bringing more free AOL content to the Web. The Dulles, Va.-based Time Warner unit will now be split into access, audience and digital-services groups domestically, with AOL Europe as the fourth division. Each will have its own profit-and-loss center and marketing operations, a rep said. AOL chief marketing officer Joe Redling will continue to oversee agency relationships and brand positioning.