Shops Gear Up To Pitch Siemens Work

Technology and telecommunications giant Siemens AG makes a bewildering array of products, from its well-known mobile phones to computers, digitally compatible hearing aids, IT-infrastructure services, systems integration, light rail vehicles and tram cars. Now, the diverse electronics and electrical-engineering marketer is reaching out to shops for ideas on a new global branding campaign, a client representative confirmed.

At least three agency networks are putting together teams from Europe and North America for the creative pitch, which one source described as “a corporate idea that could run globally” for the client.