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BOSTON Independnet agency Mintz & Hoke has produced a 12-page full-color advertorial magazine for the Mystic Coast & County Travel Industry Association.
“We’re trying to appeal to people’s emotions, give them tools to plan their vacations,” said association president Chris Jennings. Glossy pictorials seek to entice travelers living in the metropolitan New York area to plan trips to Mystic, Conn., which is described in the copy as “Where the Connecticut coast meets the country.”
The effort will appear in publications such as The New York Times.
Chris
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