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ATLANTA Chick-fil-A will begin an in-store promotion at its more than 1,170 restaurants Nov. 15 to introduce the 2005 edition of its popular calendar featuring the cows from its “Eat mor chikin” campaign, the company said.
The company has begun shipping 2.3 million copies of the calendar to all its restaurants in 37 states, said Jerry Johnston, company spokesman. “They are arriving daily,” he said.
The calendar does not require much promotion beyond an availability announcement. Now it in its eighth year, it is the best-selling calendar in the nation.
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