From Greece, A Client Reaches Overseas

In an unusual new-business opportunity, nine U.S. agencies have been contacted by Chipita International to handle European advertising duties on its line of pastry products and snacks—a piece of business worth an estimated $15-20 million.

Some of the shops have global reach, but most operate only in the U.S., according to Richard Roth, principal of Roth Associates, the New York con- sultancy managing the review. If Chipita, which is based in Metamorfossi, Greece, selects a U.S.-only