Independent Mother in New York will launch a radio, print and outdoor campaign starting in the first quarter for Full Throttle, a new energy drink from Coca-Cola, the client said. Designed to compete with Red Bull, citrus-flavored Full Throttle has ginseng extract, caffeine, taurine and vitamins. It hits shelves in January. Spending was undisclosed.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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