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The Kaplan Thaler Group’s first work for casino and resort Foxwoods focuses on a $300 million expansion of the property while also seizing upon the booming popularity of poker. TV spots from the Publicis agency, which broke last week, include one in which a man dressed as a king leaves the men’s room after flushing. Onsceen copy reads, “Nothing beats a royal flush.” The New York shop won the $25 million business in April.
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