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Joe Sciara, the new director of marketing at Barkley Evergreen & Partners, expects to draw upon his experience coaching the little-league baseball, basketball and football teams of his twin sons in his role as a new-business leader.
“When you’re working on a pitch … you really are a head coach,” said the 39-year-old executive, who has spent his entire 16-year advertising career in Kansas City, Mo. “You’re not going to do all the work; you’re going to orchestrate it.”
For the past six years, the Kansas City native has been co-president of Three Wide, a sponsorship, event- marketing and sales-promotion subsidiary of BE&P, working for clients such as Coca-Cola and Sprint and collaborating with their lead agencies.
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