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CHICAGO Fallon asserts bathroom amenities can make one more intelligent in an extension of its irreverent “Stay Smart” campaign for Holiday Inn Express.
Three new television spots, which broke this week, tout the Atlanta-based client’s recent “SimplySmart” initiative, in which the company added a proprietary showerhead to its hotel room baths. In the ads, three characters are shown feeling smarter after using the new showerhead.
Each spot begins with one of the characters taking a shower.
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