Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
CHICAGO McDonald’s Corp. has signed a deal with Destiny’s Child to sponsor the musical group’s upcoming tour, as well as having the artists appear in television advertising.
“Music is a universal language that touches the lives of everyone,” said Larry Light, global chief marketing officer of the Oak Brook, Ill., company, in a statement. “And it will continue to power our brand as we connect to our customers around the world in fresh, relevant ways.”
McDonald’s last year used pop star Justin Timberlake as a fixture in the launch of its first global campaign, which carried “I’m lovin’ it” as a tagline.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in