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DETROIT GM will continue the search for Mr. Goodwrench in two new spots breaking this week starring Stephen Colbert, who will be joined in his quest by The Daily Show cohort Brian Posehn.
The effort, from Publicis Groupe’s Chemistri in Troy, Mich., sees Colbert “Looking for Mr. Goodwrench” with Posehn, driving to GM dealerships nationwide in an ongoing search for what they believe is the “one and only Mr. Goodwrench.”
In “Stakeout,” the pair is in the parking lot of a GM Goodwrench, using high-tech equipment in their search.
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