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Residential cleaning service Merry Maids has tapped Archer> Malmo to handle its estimated $2 million account, the agency said. The Memphis, Tenn., independent bested other, undisclosed shops for the new assignment. Archer>Malmo has handled PR for the client for the past five years, as well as some creative for other units of parent ServiceMaster. Merry Maids’ advertising had been done on a project basis.
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