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NEW YORK WPP Group’s Ogilvy & Mather has been hired by Delta Air Lines following a review, besting Omnicom Group’s BBDO to pick up the estimated $20 million account, sources said.
O&M in New York and BBDO’s New York and Atlanta offices pitched in tandem with their media siblings Mindshare and OMD, and the process was handled as a single review [Adweek Online, Oct. 1].
The review was managed by Rojek Consulting Group’s offices in Cleveland and New York.
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