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NEW YORK Unilever has shifted U.S. duties on its Lipton-branded products from J. Walter Thompson in New York to DDB, sources said.
Omnicom Group’s DDB, a Unilever roster shop, already handles Lipton’s Side Dishes. The shop’s New York office will now also handle Lipton teas and Lipton Brisk, which in years past was touted via Claymation renderings of celebrities. WPP Group’s JWT will retain duties on Lipton in Latin America, Europe, the Middle East, Africa and the Asia-Pacific region.
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