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Image makers and the consumers they target seem at least to be on the same page when it comes to gauging how honorable advertising is as a profession/how much you can trust advertising. At the top of the honorable list, image makers put education (69 percent), public service (56 percent) and medicine (53 percent). Religion came in fourth, at 35 percent. Dead last was tobacco (4 percent). At 6 percent, automotive sales beat out Hollywood.
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