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NEW YORK Weather.com is taking its sales show on the road, reaching out to media planners and buyers in a style similar to what transpires leading up to the TV upfront.
Starting next Tuesday, weather.com will present a “2005 Preview,” or an overview of its offerings, audience and site statistics, to media executives in Detroit, Boston, New York, Dallas, Atlanta, San Francisco and Chicago.
Addressing the possibility of an online upfront back in May, weather.com
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