Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
ATLANTA Burger King has launched three TV spots and several print ads for its new free-music-download promotion.
As part of the effort, which started last week and continues through Oct. 3, the wrapper for each original Whopper burger at BK includes a code that can be used at www.haveityourway.com to download one of more than 700,000 songs. Double Whoppers offer access to two songs on the Web site.
BK is working with AOL, which provides the downloads through its online music service, AOL Music, on the promotion.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in