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DALLAS Dieste Harmel & Partners, an Omnicom agency, has been assigned the Hispanic advertising account of Chiquita Brands International after a review, the client said.
Chiquita, based in Cincinnati, had no Hispanic agency of record before naming Dallas-based DH&P, a Chiquita representative said. Ad spending of $600,000 through July was triple the $200,000 Chiquita spent in 2003, according to Nielsen Monitor-Plus.
“This new partnership is an important step in our becoming a more consumer-centric organization and better communicating to important consumer segments,” said Fernando Aguirre, Chiquita’s chairman and chief executive officer.
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