Army Eyes 6 Agencies for $180 Mil. Account

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CHICAGO Six agencies, including incumbent Leo Burnett, are going forward in the review for the U.S. Army’s $180 million ad account, according to sources.

In contention along with Publicis Groupe’s Burnett in Chicago are Omnicom Group’s BBDO in New York and Atlanta, Grey Global Group’s Grey in New York, Interpublic Group’s McCann Erickson in New York, and WPP Group shops Ogilvy & Mather and Young & Rubicam, both in New York, sources said.

Agency executives either declined comment or referred calls to the client.



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