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LOS ANGELES A new campaign by independent R&R Partners for Detroit’s MotorCity Casino “takes creative to a sexier, edgier level,” the agency said last week.
Rolling out through the fall in the Detroit, Cleveland and Toledo, Ohio, markets, two 30-second spots and several print and outdoor executions aim to enhance the 5-year-old casino’s image as a “hip, cool destination for hanging out,” said Marla Bauer, account leader at R&R in Las Vegas. This is the agency’s second campaign for the property, which is majority-owned by Las Vegas-based Mandalay Resorts Group.
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