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NEW YORK Procter & Gamble has signed singer Shania Twain to promote the launch of Scentstories by Febreze, specially designed discs with various scent themes that consumers can pick as if choosing a song on a CD.
Twain’s deal with the Cincinnati packaged-goods company includes heavy use of her Grammy-nominated “Forever and For Always” in TV ads that broke this week, and the singer starring in upcoming radio and print ads. Campaign spending was not revealed.
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