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DALLAS Michaels Stores, an arts-and-crafts chain known for its preprint newspaper advertising, has opened its thousandth retail location, doubling the number it operated eight years ago, the company said.
Based in the Dallas suburb of Irving, Texas, Michaels is a publicly held chain of stores operating under the banners Michaels, Aaron Brothers, Recollections and Star Wholesale. The company, one of the nation’s largest arts-and-crafts retailers, spent $17 million on advertising in 2003 and $4 million through the first six months of this year, according to Nielsen Monitor-Plus.
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