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NEW YORK 24/7 Real Media said that has acquired Decide Interactive, an Australian provider of paid-search management and optimization technology and services, in a transaction valued at up to $33.5 million.
The deal calls for 24/7 to dole out $15 million in cash and 4.5 million shares, worth $11 million, to Decide. The terms also include an earn-out payment of up to $7.5 million that will go to former Decide shareholders based on the financial performance of the newly acquired business through the end of 2005.
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