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NEW YORK Eli Lilly will run a new 60-second spot for its Cialis erectile dysfunction drug tomorrow during the CBS Evening News that positions the product as ideal for weekend use, the company said.
The tagline is changed slightly from the first work, which asked, “Will you be ready?” to the encouraging, “You can be ready.”
Created by Grey Global Group’s Grey Worldwide in New York, the spot opens with a couple swimming at night in a pool, segues to a scene of another couple dancing and then switches back to the first pair getting dressed in the morning.
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