Burnett Adds Pam to ConAgra Duties

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CHICAGO Leo Burnett here has won creative duties on ConAgra’s Pam cooking spray account, worth an estimated $15 million, after a review, the client confirmed.

A representative for the Omaha, Neb., confirmed the shift, but would not disclose contenders in the review. Sources said the Publicis Groupe-owned Burnett bested another ConAgra roster agency, Omincom’s DDB San Francisco, for the account.. The business had been with Fogarty Klein Monroe in Dallas.

Burnett also handles the Omaha, Neb.,



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