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SAN FRANCISCO Short films created by Converse fans convey their reverence for the footwear in Butler, Shine, Stern & Partners’ first TV campaign for the Nike-owned athletic-shoe brand.
Artists, musicians, fashion designers, filmmakers and others nationwide were asked to craft 25-second films inspired by Converse—particularly its flagship Chuck Taylor sneaker.
The new “Brand Democracy” campaign is a big departure from Converse ads of the recent past.
The client’s final ads from Boston-based indie shop Modernista! broke last November and featured NBA players Chris Bosh (Toronto Raptors), Dwayne Wade (Miami Heat), Mike Sweetney (New York Knicks), Kirk Hinrich (Chicago Bulls) and Troy Bell (Memphis Grizzlies).
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