NEW YORK Emap Communica-
tions said it has acquired the Cannes Lions International Advertising Festival.
The London-based media company bought the advertising awards event from WJB Chiltern Trust Co. for about $97 million.
Emap, which publishes magazine titles such as FHM and Media & Marketing Europe, will integrate the awards show into its business-to-business and events division.
“We are delighted that the highly prestigious Cannes Lions is now part of our growing position in the media sector,” said Derek Carter, chief executive of Emap Communications, in a statement.
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