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Media buying and planning agency NextMedia has moved in with Moroch Partners in an alliance that could lead to a full-blown marriage, executives said.
The development, which saw NextMedia’s five-person staff here recently relocate to Moroch’s Dallas headquarters, is part of what Moroch chairman Pat Kempf called a “strategic alliance” that could lead to an acquisition. “Some things are yet to be determined from a legal and financial standpoint,” Kempf said.
Kempf noted that NextMedia boosts Moroch’s national media-buying capabilities.
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