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NEW YORK Templar Studios has launched an online game, Mutator, as part of the American Legacy Foundation’s anti-smoking Web site, www.thetruth.com. Havas-owned Arnold in Boston, one of the client’s ad agencies, worked with Templar to create the game.
The interactive game is based on the client’s “Crazy World” ad campaign, a satirical carnival designed to raise awareness about the hazards of smoking.
“People are realizing that online gaming is just as effective as TV ads, and more cost effective,” said Peter Mack, president and general manager of the New York studio.
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