Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
BOSTON The Laidlaw Group has launched a TV push for Best Fitness that seeks to position the exercise chain as a cutting-edge provider of health and wellness programs for life.
Diverse programs such as aerobics, pilates, yoga and personalized training are highlighted in a 30-second “Grand Opening” spot designed to introduce the Best Fitness brand in new markets and drive memberships. Colorful still images flash across the screen, set to a driving dance beat and a voiceover promising consumers “the best” equipment and experience.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in