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SAN FRANCISCO The American Automobile Association of Northern California, Nevada and Utah has hired independent agency See: to create a fall ad campaign.
The client awarded its creative and media buying business to See: after a competitive review that began in March. The three other finalists were all San Francisco shops: WPP Group’s J. Walter Thompson, independent Grant, Scott & Hurley and Publicis Groupe’s Publicis & Hal Riney.
The incumbent agency was Dailey & Associates in Los Angeles, according to a client representative.
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