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LOS ANGELES Brand-positioning division Clear Channel Entertainment Properties has teamed with the Las Vegas Convention and Visitors Authority to play a potentially trendsetting new hand: the first Vegas Rock Star Poker Tournament and Sweepstakes, to be held Aug. 26-28 at the Palms Casino Resort.
Interest in poker has surged since 2003, thanks in part to frequent game broadcasts on ESPN and the Travel Channel. Add rock stars to the mix, and “it’s a natural key-in on the demo which Vegas is after,” said CCE-P vp and managing director Mike McGaw.
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