WSJ: WaPo's Hyperlocal LoudounExtra.Com Is A "Flop"
From WSJ‘s Russell Adams:
For believers in the power of rigorous local coverage to help save newspapers, the Washington Post’s launch of LoudounExtra.com last July was a potentially industry-defining event. It paired a journalistic powerhouse with a dream team of Internet geeks to build a virtual town square for one of Virginia’s and the nation’s most-affluent and fastest-growing counties.
Almost a year later, however, the Web site is still searching for an audience. Its chief architect has left for another venture in Las Vegas, and his team went with him.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in