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NEW YORK Revenue Science said today that it has been selected by Edmunds.com to provide behavioral-targeting services to the online automotive-information resource.
Bellevue, Wash.-based Revenue Science, which also works with companies such as Marketwatch.com and Reuters.com, will provide Edmunds.com advertisers with the ability to target users based on their past surfing behavior on the Web site.
One of Revenue Science’s chief competitors is New York-based Tacoda, which works with properties such as Primedia’s About, BusinessWeek Online and iVillage.
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