Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Philip Morris USA is considering putting its youth anti-smoking and corporate-responsibility accounts up for review, the company said last week. The division of New York-based Altria Group spent an estimated $85 million in media last year on those initiatives. Publicis’ Leo Burnett in Chicago is lead agency for Philip Morris’ domestic and international accounts. WPP’s Young & Rubicam in New York handles some brands internationally for Altria’s Kraft Foods. They would likely be invited should a review take place, said a client rep.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in