Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Telemundo’s got the Olympics, but rival’s telecasts may get the ratings
The nation’s two largest Spanish- language networks both have exclusives on international sporting events this summer, and the one carrying the Olympics appears to be at a serious disadvantage in the ratings contest.
Based on past numbers, Univision’s telecasts of the Copa America soccer championship this month are expected to draw an audience of 18- to 49-year-old Hispanic men that is four times the size of the group’s Summer Olympics viewership, media executives said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in