Philip Morris Mulls Account Reviews

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CHICAGO Philip Morris USA is considering putting its youth anti-smoking and corporate responsibility accounts up for review, according to a company representative. The rep would not provide a timetable for when such a decision would be made.

Philip Morris spent an estimated $85 million last year on those advertising initiatives.

“We are considering these businesses up for review, as we periodically do with all of our vendors,” said the representative for the company, which is a division of New York -based Altria Group.



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