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CANNES, FRANCE TBWA\London’s “Mountain” spot for Sony PlayStation 2 won the film Grand Prix at the International Advertising Festival here today.
The 22-member jury, led by Piyush Pandey, executive chairman and national creative director at WPP Group’s Ogilvy & Mather in India, considered two other gold Lion winners for the top prize: Bud Light’s “Real Men of Genius” campaign, which salutes overlooked heroes such as “Mr. Way Too Much Cologne Wearer,” from Omnicom Group’s DDB in Chicago; and a spot for Unilever’s Vim bleach from Zig in Toronto in which a mother-daughter conversation seen through a glass shower door looks like a prison visit.
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