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Viva Partnership has installed Patricia Daumas as senior creative director. She has more than 20 years of industry experience working with clients in the automotive, packaged-goods and telecommunications industries. Prior to joining the Miami shop, Daumas was an independent contractor for Kia Motors, where she worked on national and local dealer television and radio campaigns. She also was a senior creative director at La Agencia de Orci in Los Angeles on the American Honda and Allstate Insurance accounts.
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