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BOSTON The rehabilitation of Tyco International continues today in a global print campaign from Interpublic Group agency Hill, Holliday, Connors, Cosmopulos.
The work seeks to reposition the troubled client via the tagline, “A vital part of your world.”
Ads take the form of thousands of words representing Tyco products and services. Among those words appear images that illustrate why Tyco plays a vital role in consumers’ lives. The face of a baby is shown in one execution, emerging from text that reads, “pediatric monitoring equipment.”
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