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Stone Ward launched an interactive and print campaign last week that introduces a low-carb frozen yogurt from TCBY and urges customers nationwide to collectively shed 1 million pounds. The Little Rock, Ark., agency created a dedicated Web site where people can enter their weight each week and receive coupons. Online ads featuring U.S. landmarks such as the White House and the Grand Canyon are running on Yahoo! and LowCarbLiving.com. The tagline is, “The taste that’s reshaping the nation.”
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