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“Advertising is a safe haven for career misfits,” says Barrett, who “didn’t have the first clue” what to do with his English degree from Princeton. He worked as a towel boy at a squash club until a friend sparked an interest in the ad business. Though Barrett, 42, got off to a poor start on the account side at Fallon, he eventually won a copywriter job there, then moved on to Wieden + Kennedy in Portland, Ore.,
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