BOSTON ISM invites travelers to “Stay comfortable” and introduces an illustrated lion spokescharacter in a print campaign breaking this month for WestCoast Hospitality’s Red Lion Hotels and WestCoast Hotels in the U.S. and Canada.
Ads from the Boston-based independent shop break in daily newspapers and regional editions of USA Today in markets such as Dallas, Denver, Kansas City, Los Angeles, Phoenix and San Francisco.
The campaign will initially tout free high-speed wireless Internet access available in participating hotels.
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