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NEW YORK Cingular Wireless is encouraging young Americans to vote via election-related contests, games and polls on mobile devices and on the Web.
The campaign from the Atlanta-based wireless carrier aims to drive voter registration, participation and issue education among 18- to 30-year-olds through partnerships with MTV, Motorola and Comedy Central.
As a part of a cross-platform sponsorship of MTV’s “Choose or Lose 2004” programming, Cingular will host political polls, special events and contests on mobile devices, as well as on MTV.com.
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