Agency Fallon,

Agency Fallon, Minneapolis



Where to find faces that would capture the “wide-eyed, unsuspecting” look of people who have fallen victim to identity theft? Art director Steve Sage found exactly what the Fallon team was after in his Episcopal- church directory.

“It was just hysterical,” says group creative director John Matejczyk. “There were people posing with their dog, with a potted plant next to them.” The team wanted to lift photos out of the directory itself but failed to get the rights from its publisher.