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LOS ANGELES Brown & Partners Advertising will launch an aggressive campaign for the Golden Nugget-Las Vegas Hotel and Casino the last week of June, the agency said.
The ads ask and answer the question, “What is cool? ” in an effort to position the Golden Nugget as a vintage-era gambling destination for sophisticated thirty-somethings. The campaign coincides with the airing of Fox’s The Casino, a reality series set in part at the 1,907-room property.
Since the beginning of the year, the former MGM-Mirage hotel has been under private ownership by Web entrepreneurs Tim Poster and Tom Breitling.
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