WASHINGTON, D.C. Independence Air, a new airline offering service starting June 16, has launched a $30 million campaign featuring political consultants James Carville and Mary Matalin, comedian Dennis Miller, musician Chuck Berry and soccer star Mia Hamm.
The campaign includes TV, radio, print and outdoor work done by Baltimore-based shop GKV Communications. The campaign launched today in New York and will be followed by other markets. Some of the work debuted last month in Washington and Northern Virginia.
Independence
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