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SAN FRANCISCO “In a world of cynicism, doubt and trust, how do marketers get the good news through?” Hewlett-Packard senior vice president of global brand and communications Allison Johnson asked a room brimming with online advertising executives this morning here at Ad:Tech.
The keynote address kicked off the three-day conference at the Palace Hotel that attracted more then 4,000 attendees, up 30 percent over last year.
“If you’re a technology brand, it’s double the challenge,” Johnson acknowledged.
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